Free · 3-minute assessment

Which growth lever is costing you the most revenue?

Take the free 3-minute assessment and find the number one thing capping your store's revenue — across Acquisition, Conversion, Customer Value, and Operations — then get a plan to fix it.

Take the 3-minute assessment → Free · no card or payment required
10+ years operating $5M+ brands scaled Every major platform Operator, not a guru
Your result preview4 pillars scored

The assessment scores all four pillars and names the one costing you the most.

ACQUISITION
73
OPERATIONS
66
CONVERSION
61
CUSTOMER VALUE Bottleneck
44
Sample result. Yours shows your lowest pillar - and the first fix to make.
Works across Amazon · Walmart · Shopify · WooCommerce · Others
The four pillars

Most stores don't have a growth problem. They have a bottleneck problem.

Your revenue is usually capped by one of these four. The assessment finds which — so you fix the highest-impact one first instead of spending on everything at once.

📈

Acquisition

Attracting qualified shoppers at a profitable cost - paid, organic, and marketplace search, plus the channel mix that actually pays.

🛒

Conversion

Turning shoppers into buyers - product pages and listings, reviews and trust, photography, pricing, and checkout friction.

💎

Customer Value

Getting more from every customer - order value, bundles, repeat purchase, email and SMS, and subscriptions.

⚙️

Operations

The back end that keeps growth profitable - inventory, margin, forecasting, reporting, and reliable supply.

How it works

Find the bottleneck. Then fix it - or have me fix it.

Start with the free assessment. Your main issue(s) are identified and the diagnostic gives you the prioritized plan. You can take it from there or I can help you fix the issue(s).

1

Take the assessment

Three minutes on your store, channels, and numbers. Free, no card or payment required.

2

Get your bottleneck

See which of the four pillars is capping your growth - and why it's the one to fix first.

3

Get your diagnostic

Diagnose one pillar for $297, or all four for $497 - a personal video walkthrough with a prioritized do-this-next plan.

4

Fix it - or have me fix it

Have me fix one lever or a whole pillar for you, or keep me on to run your growth on a monthly basis.

Not sure which lever is yours? Find it free in 3 minutes.

Take the free assessment →

Four pillars, 40+ levers - here's what a diagnostic digs into.

Your Pillar Diagnostic goes deep on the one pillar capping your revenue; the Four Pillar Diagnostic covers all four. Either way, I work through the levers below, score them, and hand you the game plan to fix what's holding you back.

Acquisition

8 levers

Organic & paid visibility, traffic quality and diversity, marketplace visibility, customer acquisition cost, new-customer growth, and lead capture.

Conversion

12 levers

Product presentation, content, images & video, pricing, offer strength, reviews & trust, shipping & returns, checkout, mobile, site speed, and conversion testing.

Customer Value

10 levers

Average order value, bundles, upsells, cross-sells, email & SMS, repeat-purchase strategy, loyalty, subscription, and lifetime value.

Operations

10 levers

Inventory health & forecasting, supplier reliability, fulfillment, returns, gross margin, cash flow, reporting, scalability, and marketplace readiness.

Diagnose · your bottleneck pillar

Pillar Diagnostic

$297 one-time · all four pillars $497
Personal video walkthrough + game plan to fix on your own · credited toward a done-for-you fix
  • Your bottleneck pillar scanned across all its levers
  • The weak levers named - and the game plan to fix them
  • A personal video walkthrough of your actual store
  • Credits toward a Lever Fix or Pillar Fix
  • Want all four pillars scored? Complete Diagnostic — $497
Done-for-you · fix

Lever & Pillar Fix

from $997 per lever · $2,497 per pillar
One lever, or every lever in a pillar · diagnostic credited

I fix one high-impact lever, or every lever in a pillar — built and implemented for you, not handed back as homework. Scoped from your diagnostic.

Done-for-you · ongoing

Done-For-You-Growth

from $1,997/mo · 3-month minimum
One pillar to all four · I fix your levers and kickstart growth

Get it all off your plate entirely - I manage one pillar to all four, month to month, pulling the next-best lever as the numbers move. Direct access to me, a 10-year e-commerce veteran with over $5 million in revenue and profits.

The goal isn't 100 ideas. It's the few levers that actually move the business.
— Ecom Growth Levers
Rick Dieterle, founder of Ecom Growth Levers
RD
Why me

Real operator experience, not armchair advice.

Not an agency junior learning on your account, and not a course-seller who's never run a store. Someone who has built, scaled, and sold real brands across nearly every channel.

10+ yrsMULTICHANNEL ECOM
$5M+BRANDS SCALED
FounderBUILT & SOLD COMPANIES
OperatorNOT A GURU
01

In the trenches, across every channel

Scaled consumer brands past seven figures on Amazon, Walmart, and Shopify - plus years of WordPress and WooCommerce development.

02

Founder, not just a consultant

Built, ran, and sold companies. I've made the calls you're making, with my own money on the line.

03

The whole machine, not one slice

Acquisition, conversion, customer value, and the operational details that decide whether growth is profitable.

04

Straight talk, prioritized by impact

The levers that matter most first, in plain language, with the math behind them.

Find the lever costing you the most revenue.

Three minutes, free, no call required. Get your result — then a plan to fix it.

Take the 3-minute assessment → Already know you want help? Book a call